商业资料翻译-中英对照版

TIT创意园功能分区、招商策略、价格定位建议
Function Division, Investment Promotion Strategy and Pricing Suggestion of TIT Creative Park

一、 系统分区
I. System Division
在园区的发展建设过程中，无论是功能区域定位及分布，或者是建筑物的现状，都与最初园区规划发生了不同程度的变化。而原有的物业也因其安全性、以及配合园区规划的需要，或是修复、或是推倒重建、或是拆除，导致原有物业编号变得凌乱。对园区重新整体系统分区，定制新的物业编号，一方面有利于园区清晰的导视系统的建立，另一方面，在与客户签订合同时，清晰的物业编号可以明确表明租赁的范围，避免了由于对租赁范围的文字表述不清而造成歧义。
During the development and construction of the Park, the function area positioning and distribution or the current situation of the building differs from the initial park planning to some extent. Taking the safety and the demand of park planning into consideration, the original property has been restored, or pulled down to reconstruct, or removed, which leads to disorder of the former property number. To implement integrated system division of the Park and formulate new property number is not only beneficial for constructing clear guiding system for the Park, but also definitely indicates the leasing area depending on clear property number when signing contract with customers, which avoids the ambiguity caused by unclear character expression of the leasing area.
系统分区以营销部对过往来访客户的需要分析及物业类型的使用功能作为主要划分原则，划分为以下九大功能区域，以英文标识。每个区域内物业编号以该区域英文标识与阿拉伯数字组合形式表现（如：品牌设计区2#建筑物为：B2）。
Based on the dividing principle of the demand of the former visiting customers analyzed by the Sales Department and the use function of the property type, the Park is divided into the following nine function areas marked in English. The property number in each area is expressed by the combining form of the English mark in the area and the Arabic numerals (for example, 2# building in brand design area is expressed as B2).

A——服务配套区
A——Service Supporting Area
B——品牌设计区
B——Brand Design Area
C——跨界创意区
C——Crossover Creative Area       首期
D——展示发布区               Phase 1
D——Display and Release Area 
E——休闲红酒区
E——Entertainment and Wine Area
F——时尚名店区
F——Fashion Shop Area
G——探索发展区
G——Grope and Development Area
H——商务接待区                    二期
H——Business Reception Area         Phase 2
I ——互动交流区
I——Interactive Communication Area

二、 各功能区域物业描述
II. Property Description of Each Function Area
◆ A——服务配套区 （Apartment，公寓）
◆ A——Service Supporting Area (Apartment)
特色——向园区提供配套餐饮及客房住所服务
Feature——providing supporting catering and room service for the Park
建筑物业——面积3200平方米中式酒楼、公寓一期、二期（100套住房）
Property building——3200m2 Chinese restaurant, and phase 1 and 2 of apartment (100 suites)
招商策略——自营
Investment promotion strategy——self-support
◆ B——品牌设计区（Brand，品牌）
◆ B——Brand Design Area（Brand）
特色——集展示、创作于一体的独立工作别墅
Feature——the independent work villas integrating display and creation
物业建筑——由六栋独立小别墅和五栋原有建筑组成
Property building——comprising six independent villas and five existing buildings
目标客户——国内外一流服装品牌的设计中心
Target customer——the design center of the first-class fashion brands at home and abroad
改造方向——在别墅四周建立矮篱笆，提供独立花园及停车空间，形成相对独立的空间，以提升物业价值。
Reconstruction direction——constructing the low hedge surrounding the villa and providing independent garden and parking space, which forms relatively independent space and promotes the property value.
◆ C——跨界创意区（Creative，创造性的）
◆ C——Crossover Creative Area（Creative）
特色——浓厚的工业色彩宽广的空间组合成多元的创意平台
Feature——strong industrial color combines with broad space to form diversified creative platform
物业建筑——由十栋大小不一的厂房改造而成
Property building——reconstructed from ten variably-sized factory buildings
目标客户——服装相关行业的创意机构、艺术家等各种创意企业
Target customer——various creative enterprises like the creative agency and artist of the clothing industry
改造方向——部分层高较高的厂房做间隔出租，层高较矮的大面积厂房进行分割出租。
Reconstruction direction——the partial relatively higher factory buildings will be separated to rent and the relatively lower factory buildings with large area will be divided to rent.
◆ D——展示发布区（Display，展览，陈列）
◆ D——Display and Release Area(Display)
特色——广州最好的时尚发布平台
Feature——the best fashion release platform in Guangzhou
物业建筑——由3个不同的展场组合而成，总面积4332㎡
Property building——comprising three different exhibition areas and the total area is 4332m2
目标客户——服装发布会、酒品促销会、艺术展览、新车发布会、企业展示
Target customer——fashion show, wine promotion, art exhibition, new car presentation and company show
改造方向——在外墙身增加广告位
Reconstruction direction——increasing advertising sites on external walls
◆ E——休闲红酒区（Entertainment，娱乐消遣，招待）
◆ Entertainment and Wine Area (Entertainment and Reception)
特色——广州唯一地下酒窖
Feature——the only storage cellar in Guangzhou
物业建筑——由防空洞及地上1-2层单体建筑组成
Property building——comprising the air-raid shelter and the first and second over-ground single buildings
目标客户——红酒银行、红酒吧、咖啡馆、西餐、雪茄馆等
Target customer——wine bank, wine bar, cafe, western-style restaurant and cigar gallery, etc.
改造方向——防空洞改造、地上草坪、大露台建筑
Reconstruction direction——reconstruction of air-raid shelter, over-ground lawn and building with extended balcony
◆ F——时尚名店区（Fashion，时尚）
◆ F——Fashion Shop Area （Fashion）
特色——时尚品牌展示区、潮流风向标
Feature——the exhibition area of fashion brands and the wind vane of trend
物业建筑——由T台西侧临街物业组成
Property building——comprising the frontage property in the west side of the T platform
目标客户——国内外一流服装品牌
Target customer——the first-class fashion brands at home and abroad
改造方向——原有物业修葺、道路改造
Reconstruction direction——renovation of the existing property and the road reconstruction
◆ G——探索发展区（Grope，探索）
◆ G——Grope and Development Area（Grope）
特色——独立工作室
Feature——independent studio
物业建筑——水塔及附近地势较高物业
Property building——the water tower and the nearby higher ground property
目标客户——国内外创意设计师
Target customer——creative designers at home and abroad
改造方向——改造成设计师之家一类的独立别墅物业
Reconstruction direction——reconstructing to the independent villa property like the home of the designers
◆ H——商务接待区（Hotel，酒店）
◆ H——Business Reception Area（Hotel）
◆ I ——互动交流区（Interaction，互动）
◆ I——Interactive Communication Area（Interaction）
特色——配套服务电视观光塔及新领事馆区的商务、旅游人士需求
Feature——serving the demand of the business person and the tourist in the TV sightseeing tower and the new consulate area
物业建筑——目前停车场地块、北门地块
Property building——the current parking plot and the north gate plot
目标客户——商务及旅游观光客户
Target customer——business customers and tourists
招商策略——自营
Investment promotion strategy——self-support
改造方向——新建
Reconstruction direction——newly-built

三、 招商策略
III. Investment Promotion Strategy
作为一个“以T台为核心、服装为主题的商业项目”，TIT创意园的主力客户以服装企业及其研发部门、服装设计师、艺术工作者、创意企业、休闲娱乐经营者为主力客户。对于这些拥有“圈子小”、“封闭性强”、“重视口碑传播”等特征的客户来说，招商策略应更着重于“如何在小范围内制造高调的小圈子传播”为出发点。在招徕客户的同时，我们必须注重考核客户的价格目标（租金水平）及素质目标（综合实力、影响力），选择园区进驻企业。营销部提供相关招商策略如下：
As a business project focusing on T platform and fashion, the main customers of the TIT Creative Park are the clothing enterprises and their R&D departments, fashion designers, artists, creative enterprises and entertainment operators. For these customers featuring “small circle”, “strong tightness” and “paying attention to oral spreading”, the investment promotion strategy should focus on “how to develop a high-profile small circle spreading atmosphere on a small scale”. We should pay attention to checking the price objective (rental level) and quality objective (comprehensive strength and influence) of customers, as well as choose the located enterprises of the Park when drumming up the customers. The relevant investment promotion strategy provided by the Sales Department is as follows:
 建立以T台为核心的营销活动
 Implement the Marketing Activities Focusing on T Platform
T台是项目的主体灵魂所在，也是日后经营中一个未知的难题（目前广州地区同类型发布场地均处于亏损状态），项目招商前期确立以T台为核心，通过不同类型主题营销活动的开展，吸引目标客户的关注，并为日后T台的运营打下良好的基础。
As the main body of the project, T platform is also an unknown difficulty in future operation (all the current similar release sites in Guangzhou are in a deficit position). The preliminary project investment focuses on T platform and attracts target customers’ attention through developing marketing activities with different themes, which lays a stable foundation for the future operation of T platform.
 聘请顾问，整合多方资源
 Invite Consultants and Integrate Multi-resources
由于目标客户纯在着“圈子小、封闭性强”的特征，如能从过来来访的园区客户中聘请业内知名人士作为项目发展顾问，形成一个云集各方精英的多元化“领袖顾问团”，各圈层内的其它知名人士也将应声而来，有利于对好客户的挖掘与开拓，提高项目社会知名度。
Since the target customers feature “small circle and strong tightness”, if the renowned insiders among the former visiting customers can be invited as project development consultants to form a diversified “leading consultant team” gathering all elites, other celebrities in the circle will be attracted, which is beneficial for exploring and developing potential customers and promoting the social popularity of the project.
专业类别
Specialty  领袖人物
Leader 提供服务
Service  报酬
Remuneration
室内设计
Interior Design 梁志天
Liang Zhitian 定期组织研讨会，就项目规划、建筑、园林、客户组合、经营、未来发展等方面提供专业意见，作为顾问出席并出现在园区的宣传活动（资料）。
Periodically organize seminars to provide professional advices in the aspects of project planning, architecture, gardening, customer portfolio, operation and future development, as well as participate in the propaganda activities of the Park as the consultant (materials).  8-11月期间由创意园提供免费场地组织业内交流活动或演出一次，创意园为活动提供1万元/场的经费补助。
The Creative Park provides the free site to organize the industry exchange activity or one show during August to November and provides a budget subsidy of 10,000 yuan/show for the activity.
空间艺术
Spatial Art 崔华峰
Cui Huafeng  
摄影家
Photographer Emil Fedida、许培武
Emil Fedida and Xu Peiwu   
音乐人
Musician  黑楠、方正
Hei Nan and Fang Zheng   
服装设计Fashion Design Jenny（MO&CO）品牌
Jenny（MO&CO） Brand   
策展人Curator 段煜婷
Duan Yuting   
广告人Adman  张小平（黑马）
Zhang Xiaoping (Dark Horse)  
红酒师
Wine Specialist 邓志红
Deng Zhihong   
飞越传媒
Fly Media 贺诚
He Cheng   
领事馆
Consulate  法国、英国领事馆参赞
Counselors of French and Britain Consulates  

 媒体公关，炒作宣传
 Media Public Relations, Speculation and Propaganda
以专业人士牵头，组织不同专业的媒体公关推荐会，让项目在不同领域迅速火红，通过对媒体写手的招募，建立以软性缮稿炒作为主的宣传模式。
Organize the media public relations recommendation conference of different specialties leaded by the professionals, so as to make the project rapidly popularize in different fields. In addition, establish the propaganda model based on soft releases through recruiting media writers.
 意向订金，筛选确定
 Intention Deposit, Screen to Confirm
对于意向进驻客户，采用收取意向金形式，以1栋物业收取5个客户意向金为原则，同时对客户进行回访考察，了解客户的综合实力，从而选择租赁价格及综合实力最佳的租户。
Collect the intention deposit from the customers with intention to access based on the principle of collecting from five customers for each building. Meanwhile, pay a return visit and investigate the customers and learn about their comprehensive strength to select the tenant in optimal rental price and comprehensive strength.

四、 租赁价格拟定
IV. Rental Pricing
B：品牌设计区
B: Brand Design Area
优化建议：品牌设计区包括6栋小别墅、原厂区幼儿园、及一组3栋平房组合而成，建议通过利用矮墙篱笆将起围合成8个独立的空间，提高物业的独立性，通过植被的栽种增加私人绿化空间，并适当的解决一部分车位的停放问题，有助于提高物业价值。
Optimization Suggestion: The brand design area is composed of six villas, the kindergarten of the former factory and three one-storey houses. We recommend enclosing it to eight independent spaces through constructing the low hedge, which promotes the independence of the property; increasing the private greening space through planting vegetation; and promoting the value of the property through properly solving the parking problem for partial carports.
价格建议：由于该类型物业在园区内数量稀少，通过优化后，价值将进一步提高，价格拟定不以其建筑面积计算，按栋出租。
Price Suggestion: Since it is rare in the Park, the value will be promoted after optimization. The Price is not calculated as per the building area, but the block.
价格表：
Price List
区域编号
Area Number 原对应编号Former Corresponding Number 建筑面积（㎡）Building Area (m2) 租赁价格（元/月）Rental Price (yuan/month)
B1 47#、48# 560.57 11万
110,000
B2 2# 351.78 8万
80,000
B3 3# 351.78 8万
80,000
B4 4# 237.93 6万
60,000
B5 38#、39#、40# 359.47 8万
80,000
B6 6# 191.73 5万
50,000
B7 7# 552.27 11万
110,000
B8 8# 191.73 5万
50,000

C：跨界创意区
C: Crossover Creative Area
优化建议：跨界创意区由11栋厂房组成，厂房位置、面积、开间进深、层高均有所差别，建议将层高较高空间大的物业由我司分割为两层出租，以增加可租赁面积。对于层高较矮面积较大的物业，建议通过内部间隔，将其分割为100-200平方米一间的小型物业，以满足面积需求较小的公司进驻，同时小面积的分割也有利于租赁单价的提高。
Optimization Suggestion: The crossover creative area is composed of 11 factory buildings with different locations, areas, widths and depths, and heights, so we recommend dividing the relatively higher property with large space to two floors to rent by our company, so as to increase the rental area. For the relatively lower property with large area, we recommend implementing internal separation and dividing into the small property with 100-200m2 to meet the demand of small companies. Meanwhile, the division of small area also promotes the rental unit price.
价格建议：目前部分物业已签订合同或租赁意向。
Price Suggestion: At present, the contract or rental intention has been signed for partial properties.
价格表：Price List:
区域编号
Area Number  原对应编号
Former Corresponding Number 建筑面积（㎡）
Building Area (m2) 采用策略
Strategy  租赁价格（元/㎡/月）
Rental Price (yuan/ m2/month)
C1 17# 695.00 纺工贸自用
Used by Guangzhou Textiles Industry & Trade Holding Ltd. 
C2 18# 1120.81 崔华峰预定
分割两层出租
Scheduled by Cui Huafeng
Divided into two floors to rent 按分割后面积90元/㎡/月出租
Rent in 90 yuan/m2/month according to the area after division
C3 19# ——  70元/㎡/月
70 yuan/m2/month
C4 20# 204.10  80元/㎡/月
80 yuan/m2/month
C5 21# 1233.40  80元/㎡/月
80 yuan/m2/month
C6 24# 1502.75  85元/㎡/月
85 yuan/m2/month
C7 27# 1331.42 分割为100-200㎡小面积出租
Rent in small areas through dividing into 100-200 m2 70元/㎡/月
70 yuan/m2/month
C8 37# 561.94 改楼梯位置，将一、二层组合，增加租赁面积
Change the staircase position and combine the first and second floors to increase the rental area 70元/㎡/月
70 yuan/m2/month
C9 30# 1256.17 分割为100-200㎡小面积出租
Rent in small areas through dividing into 100-200 m2 70元/㎡/月
70 yuan/m2/month
C10 22# 932.40 分割两层出租
Divide into two floors to rent  按分割后面积90元/㎡/月出租
Rent in 90 yuan/m2/month according to the area after division
C11 103# 763.20 分割两层出租，附送天台花园
Divide into two floors to rent and additionally present the roof garden   按分割后面积90元/㎡/月出租
Rent in 90 yuan/m2/month according to the area after division
C12 102# 1185.60 分割两层出租Divide into two floors to rent 按分割后面积90元/㎡/月出租
Rent in 90 yuan/m2/month according to the area after division
D：展示发布区
D: Display and Release Area
优化建议：展示发布区包括T台、多功能展厅等物业，可考虑增加外墙广告发布位置以加强展览发布气氛、满足客户宣传需求。
Optimization Suggestion: The display and release area possesses the properties of T platform and multifunctional exhibition hall, so the advertising sites can be increased in the external walls to strengthen the exhibition and release atmosphere and meet the propaganda demand of customers.
价格建议：T台主要涉及长期经营，按日租形式进行租赁，目前广州地区主要服装发布场所的租赁情况并不理想（平均1个月举办一次），在市场培育前期，价格不适宜过高，如何招徕新丝路等专业T台运营机构，可考虑采用部分外聘形式操作。
Price Suggestion: For the long-term operation, the T platform will be rented by the day. Since the rental situation of the current main fashion release sites in Guangzhou is not ideal (one time per month averagely), the price cannot be too high in the earlier stage of the market cultivation. The operation may resort to part outside employment to drum up the professional operation organizations of T platform like New Silk Road.
价格表：
Price List:
区域编号
Area Number 原对应编号
Former Corresponding Number  租赁价格（元/天）
Rental Price (yuan/day)
D1 65#（多功能展示厅）
65# (Multifunctional Exhibition Hall) 4万
40,000
D2 接待厅
Reception Hall  1.5万
15,000 6万
60,000
D3 68#（T台）
68# (T Platform)  5万
50,000 
E：休闲红酒区
E: Entertainment and Wine Area
优化建议：通过对防空洞的改造，打造广州地区唯一地下酒窖，以红酒银行的概念进行经营，带动地上物业租赁。
Optimization Suggestion: Create the only storage cellar in Guangzhou through reconstructing the air-raid shelter and operate based on the concept of wine bank to promote the over-ground property rent.
价格建议：目前尚处于规划当中，具体价格有待建筑进一步落实后通过对红酒、咖啡、西餐、雪茄等经营者考察再另行拟定。
Price Suggestion: The project is under planning, so the specific price will be additionally determined through investigating the operators of wine, coffee, western-styled food and cigar after the further construction of the building.
F：时尚名店区
F: Fashion Shop Area
优化建议：人流量将决定该区域的商业价值，故此如何吸引电视观光塔广场游客，T台的经营情况将直接影响该区域租赁价格。在实际招商过程中，如租赁状况未如理想，可考虑将其与品牌设计区融合。
Optimization Suggestion: The visitors flow rate determines the commercial value of the area, so how to attract the tourists of TV sightseeing tower and promote the operation of T platform will directly influence the rental price of the area. In the practical investment promotion process, if the rental situation is not good, it can be combined with the brand design area.
价格建议：目前正处于建设当中，具体价格将参考周边临街商铺价格拟定。
Price Suggestion: The project is under construction, so the specific price will be determined referring to that of the neighboring frontage shops.